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Tyler Hurst, Managing Partner at the NS Group, is on a mission to help keep Idaho a Republican-led state. As a leader of one of Idaho’s foremost political consulting firms, Hurst maintains constant contact with Gem State GOP voters, a role that brings him great joy.
In 2023, Hurst adopted Textla as a replacement to his prior SMS provider, Constant Contact, in order to maximize his SMS marketing capabilities. Hurst was aiming for both cost-effectiveness and ease of SMS message deployment. His quest led him to Textla, a promising solution with innovative features and unparalleled customer service.
The Problem
Hurst faced long-standing challenges in his SMS marketing strategy, including high costs, limited control over messaging, and suboptimal customer engagement. He sought a solution that would address these pain points while ensuring compliance with regulations and maximizing ROI.
"I was going to find a way to send text messages cheaper and to have more control instead of using somebody else's service. Textla really solves the standard B2C question," remarked Hurst.
Impressed with the Textla interface (much simpler than Constant Contact’s interface) and pricing (leaps and bounds more affordable, free from gratuitous upcharges), Hurst adopted Textla as his SMS marketing platform of choice.
The Solution
Textla emerged as the ideal solution to Hurst's SMS marketing woes, offering a comprehensive platform with advanced features and exceptional customer support.
With Textla, Tyler gained greater control over his campaigns, streamlined his marketing operations, and enhanced his overall customer engagement. He’s currently sending tens of thousands of texts per month to thousands of recipients using the Textla platform.
"Textla sits on top of the provider and allows me to send thousands of messages to consumers." Tyler explained.
Because Textla offers industry leading pricing on SMS messages, Hurst has been able to significantly reduce his marketing spend while reaching a larger audience than ever before. "Textla gave me a way to send text messages cheaper," he confirmed.
The Implementation
Hurst seamlessly integrated Textla into the NS Group marketing ecosystem, leveraging its intuitive interface and robust features to craft targeted SMS campaigns.
The platform's proactive customer support ensured a smooth transition, with the Textla team going above and beyond to address Hurst's specific business needs.
"The Textla leadership team has been insanely generous in helping me troubleshoot and configure things for better delivery," Hurst noted. He was even able to sit down with Textla CEO Luke Brickman and the Textla Product Team to discuss his needs face to face.
The Results
The adoption of Textla yielded tangible results for NS Group, including:
- Cost Savings
- Enhanced Control
- Compliance and Security
As election season ramps up, Hurst’s reliance on Textla will only continue to grow. He expects to be reaching tens of thousands of people in the Gem State via Textla in the coming months.
Conclusion
Hurst's partnership with Textla exemplifies the synergy between innovative technology and personalized customer service. Through Textla, Hurst unlocked new possibilities in SMS marketing, driving efficiency, and maximizing ROI for the NS Group.
“Textla went out of their way to teach me best practices of SMS marketing, to give extra effort and understand my business model, and help me to succeed,” Hurst said.
As he looks towards the future, Hurst remains committed to pushing the boundaries of SMS marketing with Textla by his side. Textla is proud to be the official software vendor and a trusted partner of the NS Group.
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