RIP Predictable Revenue

After a decade of being the dominant force in GTM strategies, Predictable Revenue has officially jumped the shark as the go-to motion for your growth strategies.

Buyers in 2024 are bombarded with messages daily, and sellers are seeing diminishing returns from mass outreach via phone, email, and social media. It’s easier than ever to acquire leads and launch a mass outreach campaign via Apollo, Outreach, Instantly, or a host of other tools. The problem is that the environment is saturated. There is more noise than ever, and buyers are tuning out.

These conditions necessitate a new need for creative GTM strategies involving new channels and unorthodox methods to stand out in the inbox, on the phone, and on social media. In this webinar, Textla hosted four of the brightest minds in GTM across voice, video, text, and social media to discuss the strategies they are using to achieve 10X results in a post-Predictable Revenue world.

You can watch the full video above and get a summary of the main takeaways below.

Meet the Panelists

Here are the four experts we featured in this webinar.

Morgan Ingram: Host Morgan Ingram is a well-known sales coach, speaker, and thought leader in the field of sales development and business growth. He is the founder of AMP (Accelerate Modern Performance), a company that focuses on B2B influencer marketing and improving GTM performance. Before founding AMP, Morgan was associated with JB Sales, where he specialized in top-of-the-funnel sales training for major companies like Salesforce, Slack, and Google.

Luke Brickman: Panelist Luke Brickman is the CEO and founder of Textla, a company that focuses on leveraging text messaging as a communication channel to reach and engage buyers effectively. Before founding Texla, Luke led sales at Twilio, a leading cloud communications platform. His experience at Twilio provided him with a deep understanding of communication technologies and their applications in sales and marketing.

Bethany Stachenfeld: Panelist Bethany Stachenfeld is the co-founder and CEO of Sendspark, a video prospecting platform that enables sales and marketing professionals to create and send personalized video messages. She is recognized for her expertise in leveraging video technology to enhance sales outreach and customer engagement.

Brian Trautschold: Panelist Brian Trautschold is the co-founder and COO of Ambition, a sales performance management platform designed to help sales teams track, analyze, and improve their performance through gamification, coaching, and analytics. Ambition provides tools for sales managers and leaders to motivate their teams, set and track goals, and gain insights into their sales processes.

Key Takeways

Here are the key takeaways from each panelist on the subject of creating creative GTM strategies to stand out in 2024.

Luke Brickman

1. Initial Engagement with Text: Use text messages as the first touchpoint in a multi-channel approach, followed by emails and calls (triple tap strategy). Ensure the text message is non-intrusive and points back to the email.

2. Permission-Based Texting: Gain permission before continuing to text prospects. Ensure the phone number is a cell phone using methods like iMessage or WhatsApp.

3. Maintain Professionalism: Never sell directly through text. Use it to build a friendly, informal relationship and facilitate easier, more open communication. Utilize it for meeting reminders and post-sale check-ins to gather referrals.

Bethany Stachenfeld

1. Use Video for Personalization: Create personalized videos that address specific questions and provide detailed explanations, helping build rapport and accelerate the sales process.

2. Dynamic Video Campaigns: Utilize AI to create dynamic videos for prospecting and re-engagement campaigns. Automate personalization for repetitive tasks, such as addressing the viewer by name and referencing their website.

3. Strategic Video Use: Implement video in email signatures and create short, impactful videos to summarize meetings and highlight new features, especially for win-back campaigns targeting stale leads.

Brian Trautschold

1. Humanize Cold Calls: Quickly establish that you are a real person with a genuine approach. Avoid sounding overly scripted or launching directly into a pitch.

2. Consistent Voicemail Strategy: Leave concise voicemails that clearly state your purpose and next steps. Establish a communication pattern that builds credibility and anticipation.

3. Leverage Voice for Rapid Information Exchange: Use voice calls to efficiently exchange information and control the narrative. This accelerates the sales process by allowing immediate question-and-answer exchanges.

Overall Takeaways

Each communication channel—voice, video, and text—has unique strengths. When used strategically, they can enhance engagement, personalize outreach, and accelerate the sales process. Combining these methods thoughtfully ensures a well-rounded, human approach to reaching buyers.

Unlock the Power of SMS Marketing with Textla

At Textla, we understand that in the fast-paced world of digital marketing, engagement is key. That's why we've developed a cutting-edge SMS marketing platform designed to help businesses like yours connect with customers in the most direct and effective way possible.

With Textla, you can:

• Send Timely and Personalized Messages: Ensure your marketing messages are seen and acted upon with our high open-rate SMS solutions.
• Automate Campaigns: Save time and increase efficiency with automated texts that respond to customer actions in real time.
• Segment and Target: Deliver the right message to the right person at the right time, enhancing customer experience and boosting conversion rates.

Join leading businesses across the country that are enhancing their marketing strategies and seeing significant ROI improvements with Textla. Let’s make your SMS marketing effortless and more effective. Reach out today and discover how Textla can transform your customer engagement!